THE BUTTERS VISION

CATS DESERVE
MORE THAN ONE AISLE.

Walk into a typical pet store and you'll see aisle after aisle dedicated to dogs. Then, somewhere along the way, you'll find the cat section.

We think cats deserve better.

BUTTERS was born from a simple idea: what if there were a store where cats weren't the afterthought? A place built entirely around cats and the people crazy enough to love them.

NOT ONE AISLE.
THE WHOLE DAMN STORE. 👑🐈
Queen Butters official character artwork
01

BUILT FOR CATS. ALL OF IT.

Our long-term vision is to build BUTTERS into the premier destination for cat owners — custom toys, beds, brushes, bowls, blankets, scratchers, furniture, accessories, travel products and ideas we haven't even dreamed up yet.

02

CAT PEOPLE WILL UNDERSTAND.

Some products will solve problems. Some will make life with cats better. And some will exist simply because cat people will understand. But they'll all have one thing in common: cats come first.

03

WE'RE STARTING SMALL. THE VISION ISN'T.

We're a small startup. We'll build slowly, listen to cat owners, learn what cats love and what their humans wish existed, and keep improving — one product, one cat, one cat person at a time.

04

WHY CATS?

They're family. The alarm clock. The roommate who doesn't pay rent. The supervisor sitting on your keyboard. The reason there are 4,000 nearly identical photos on your phone. Those cats deserve a store built for them.

THAT'S THE BUTTERS VISION.

WE'RE NOT TRYING TO BUILD ANOTHER SECTION OF THE PET STORE.

WE'RE TRYING TO BUILD THE CAT STORE.

A place where dogs don't get nine aisles and cats get one.

AT BUTTERS, CATS GET THE WHOLE DAMN STORE. 👑
Everything's Better With Butters.